Lorna provides her commentary for an article which looks at what the Omnicom and Interpublic merger could mean for the world of advertising.
From its evolution during the post-war consumer boom of the 50s and 60s, and beyond into the age of globalisation, the sector is now facing a new period of shifting challenges.
“Now it’s all about facing the AI future from a position of strength because these tech giants are so powerful. It’s really important to meet size with size” says Lorna.
You can see the article here (you’ll need a Times subscription to read it in-full):
https://www.thetimes.com/article/14cd6d3c-6fb6-412b-9247-99c3897d2d39
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